Branding Guidelines
Branding Guidelines
Consistent use of Hutto ISD logos, colors and brand standards helps protect the identity of Hippo Nation and ensures a recognizable, unified presence across the District.
Protecting the Hippo Nation Brand
In the spring of 2022, the Hutto ISD Communications Department updated the District’s logos, fonts and colors. Consistent use of these elements helps preserve and protect the image of Hippo Nation.
Hutto ISD is the owner of various trademarks protected by both federal registration and common law trademark rights. These marks identify the District’s educational services, extracurricular activities and programs.
Hutto ISD logos, spirit marks and wordmarks should only be used in accordance with District branding requirements. Contact the Communications Department with questions about proper brand usage, design requests or approval.
Hutto ISD Staff Access Only
District & Campus Logos
Hutto ISD staff can access approved district-branded logos and individual campus logo files through the staff logo folder. Please use official logo files rather than recreating, altering or downloading logos from other sources.
Access District & Campus LogosPrimary Brand Colors
Hutto ISD Orange and White are the primary colors of Hippo Nation. Use the specifications below to maintain consistent color reproduction across print, digital and embroidered materials.
Hutto ISD Orange
Pantone
PMS 717 C
Web
#D25D12
CMYK
C: 0 M: 65 Y: 100 K: 0
RGB
R: 210 G: 93 B: 18
Thread
Madeira-1621
White
Pantone
White
Web
#FFFFFF
CMYK
C: 0 M: 0 Y: 0 K: 0
RGB
R: 255 G: 255 B: 255
Thread
Snow White (Robison-Anton - 2297)
Outside Vendors & Businesses
Hutto ISD trademarks, including District and campus names, logos, spirit marks and wordmarks, are protected. Businesses or individuals who intend to sell goods or merchandise for profit using Hutto ISD trademarks must participate in the District’s Trademark Licensing Program.
Visit the Trademark Licensing Program